The advertisement above is from Volkswagen is advertising the fact that with one tank of gas, their car can go 620 miles. The car that they are advertising specifically in this print ad is a Volkswagen Amarok. Volkswagen is a well known car company that has been selling many cars for many years which makes them a credible company and therefore appeals to ethos. I think this ad is effective because there is a strong appeal to logos. With the fact at the bottom of the picture, it shows the logical reason for buying the car. I also like this advertisement because of its simplicity. When flipping through a magazine, there are so many colors and words that when an ad is plain grey with little words, it will make the reader stop for a second and look at the ad. In that second it is easy to understand exactly what the ad is saying because of the picture. It is clever to reshape the key into nature landscape because is illustrates that by unlocking your car, you are unlocking the ability to go on a long adventure. Then the reader will look at the bottom of the page and see that the long adventure can go on for 620 miles. The advertisement also has an appeal to pathos for anyone that loves adventure. The word adventure symbolizes a new beginning and a change that is fun. It symbolizes trying something new and enjoying it. The word had a strong positive connotation that sparks memories of someone’s own adventures or the excitement of starting a new adventure. Volkswagen seemed to be specifically targeting people that need a new car and like to go on long drives often. I think that Volkswagen successfully achieved their purpose of selling this car. The simplicity and cleverness of this ad is refreshing and hopefully it got the attention of car buyers.
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